TLDR: The Devil Wears Prada 2 is set to kick off the box office with a projected opening weekend of more than USD66 million.
Early momentum appears strong, with tickets having gone on sale on Mar 12 in the U.S and presales already running at double the pace of Wuthering Heights.
Strong Appeal Across Both Female and Male Audiences
The Devil Wears Prada sequel is performing especially well among women across all age groups, signalling broad appeal for the returning fashion franchise.
At the same time, male interest is tracking better than titles such as Barbie, The Little Mermaid, and It Ends With Us, suggesting a wider audience reach than expected.
Among women aged 25 and above, first-choice interest is trailing only slightly behind Wicked and stands comfortably ahead of It Ends With Us, reinforcing the film’s strong position with adult female audiences.
Mother’s Day Weekend Advantage
The film is also well-positioned to benefit from the Mother’s Day corridor during its second weekend in release. This timing gives it a valuable boost as it plays as strong counterprogramming against larger action-driven titles such as Mortal Kombat II and Star Wars: The Mandalorian & Grogu.
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